Continuing Education Self-study Course with 17.0 hours of study assignments. Take the TF, multiple choice and short answer post-test. ($37.00, 17.0 Category 1 continuing education credit hours (CECH) (includes 10.0 hours linked to advanced-level/MCHES competencies), scroll down to view fees (refundable*) and register).
Review materials to decide if the course is for you.

Directed Self-Study: a learning experience on social marketing in which the learner participates without regard to time or location, and tailors learning to the participants needs and interests. This offering is based on over 700 references from CDCynergy Social Marketing and other resources.

Study Guide (click here to download pdf): This is the key document to help you efficiently complete the course. Includes instructions, objectives based on entry- and advanced-level competencies, assignments, helpful hints. Download pdf file to see what you will study and decide if this course is for you. 

Objectives – Participants will:

• be a subject matter expert on conducting health promotion programs using the social marketing approach
• be knowledgeable on managing and administering health promotion programs.
• define social marketing and compare it to commercial marketing and social media marketing
• be able to apply the CDCynergy Social Marketing six Phases: 1) describe a behavior change problem for an audience, 2) conduct market research, 3) develop a marketing strategy for a desired behavior, 4) plan an intervention, 5) evaluate the intervention, and 6) implement the intervention,
• be able to supervise and train staff and volunteers.

Fees and Registration
Self-Study Course Fee: $32.50 (refundable*)

Online registration using PayPal with debit/credit card or echeck

• After payment you should 1) see a screen with receipt number and 2) receive an email from service@paypal.com with subject “Your PayPal receipt.” Clicking on the Return to Merchant button at the bottom of the receipt page will take you to the Thank You for Signing Up web page with links to the course web page, Study Guide and SurveyMonkey test.
• Alternate Registration using check or money order, download, type info and print registration form
• Thank You for Signing Up Web Page – click on the text to the left for extra instructions that will help you complete the course efficiently

Need for the Course

There has been a: 1) misunderstanding of social marketing with “many health promoters perceived social marketing as a predominantly promotional or, even more narrowly, a communication activity;” and 2) health promoters often don’t realize how to use commercial and social marketing concepts to conduct effective public health and behavior change programs. These are described in the “Social Marketing in Public Health” article by Grier and Bryant.

About the Course Developer

Jim Grizzell directed health promotion programs for students and worked with Human Resources for employee wellness at Cal Poly Pomona using social marketing from 1990 through 2004. In 2004 he was hired by the US Air Force (USAF) as its Health Promotion and Fitness Program Manager in the USAF Surgeon’s Health Promotion Operations office. The position came as the result of four qualifications: 1) certification as an MCHES and 2) an American College of Sports Medicine certification as an Exercise Physiologist; and experience 3) using social marketing and 4) in military aviation as a helicopter pilot in the US Army in the 1970s. His primary duty was to train CHES/MCHES on how military works and CDCynergy Social Marketing. The USAF was hiring CHES or MCHES for each Air Force base.

• Full refund if payment was 1) electronic at the PayPal sign up link, 2) requested within 60 days of sign up and 3) completion certificate and credit hours not awarded
• Partial refund (course fee less $10 processing fee) if:
  • 1) payment was electronic at the PayPal sign up link, 2) not requested within 60 days and 3) completion certificate with credit hours was not awarded or
  • 2) payment was not through PayPal (i.e., check, money order sent with printed registration form)
• No refund at anytime after signup with payment if a completion certificate and credit hours have been awarded.