Continuing Education Self-Study Course
17 Category I CECHs and Continuing Competency CECHs for CHES®/MCHES® (includes 10 MCHES® advanced-hours)
NCHEC Provider #100538

Continuing Education Self-study Course with 17.0 hours of study assignments. Take the TF, multiple choice and short answer post-test. ($37.00, 17.0 Category 1 continuing education credit hours (CECH) (includes 10.0 hours linked to advanced-level/MCHES competencies), scroll down to view fees (refundable*) and register).

Directed Self-Study: a learning experience on social marketing in which the learner participates without regard to time or location, and tailors learning to the participants needs and interests. This offering is based on over 700 references from CDCynergy Social Marketing and other resources.

Study Guide (click here to download pdf): This is the key document to help you efficiently complete the course. Includes instructions, objectives based on entry- and advanced-level competencies, assignments, helpful hints. Download pdf file to see what you will study and decide if this course is for you.

Objectives – Participants will:

• be a subject matter expert on conducting health promotion programs using the social marketing approach
• be knowledgeable on managing and administering health promotion programs.
• define social marketing and compare it to commercial marketing and social media marketing
• be able to apply the CDCynergy Social Marketing six Phases: 1) describe a behavior change problem for an audience, 2) conduct market research, 3) develop a marketing strategy for a desired behavior, 4) plan an intervention, 5) evaluate the intervention, and 6) implement the intervention,
• be able to supervise and train staff and volunteers.