- Jim Grizzell, MBA, MA,
MCHES, ACSM-EP, FACHA
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 - Certified Health Education Specialist
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ACSM Health Fitness
Specialist
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Over 40 years of health education experience
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- jim@healthedpartners.org
Health Links
Healthy People 2020 National Health Goals
National Physical Activity
Guidelines
Mission
To
help professionals, individuals and
communities use evidence-based
health promotion programs to improve
living, working, learning and
playing conditions.
Values
Passion - Compassion - Integrity
Please contact us at:
jim@healthedpartners.org
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2.0 Category I
and Continuing Competency CECHs
(includes 1 advanced
level CECH)
NCHEC Provider
# 100538
Continuing Education Self-Study
Course
Social Marketing Overview
2.0 hrs for $12.00
Continuing
Education Self-study Course
with 2.0 hours of reading
assignments and audio files (mp3). Take the
10-question TF, multiple choice
and short answer post-test. ($12,
for 2.0 credit hours (includes 1
advanced), click here to view Fees
(refundable) and register)
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Easy and convenient:
no deadline to complete, study when and where
you prefer
-
Study Guide:
key
document to help you efficiently
complete the course. Includes instructions,
objectives, assignments, helpful
hints, (PDF)
-
Goal:
The goal is to prepare health
professionals to serve as expert
resource persons and communicate
and advocate for health with the
new physical activity
guidelines.
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Objectives:
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Articulate
definitions and key concepts
of social marketing
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Describe how a manager can
help staff use social
marketing
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Describe uses of upstream
social marketing
Need for the Course
There are: 1) a misunderstanding
of social marketing with “many
health promoters perceived
social marketing as a
predominantly promotional or,
even more narrowly, a
communication activity;” and 2)
health promoters often don’t
realize how to use commercial
and social marketing concepts to
conduct effective public health
and behavior change programs.
These are described in the
“Social Marketing in Public
Health” article in Section 2 of
this Study Guide.
About the Course
Developer
Jim Grizzell directed health
promotion programs for students
and worked with Human Resources
for employee wellness at Cal
Poly Pomona using social
marketing from 1990 through
2004. In 2004 he was hired by
the US Air Force (USAF) as its
Health Promotion and Fitness
Program Manager in the USAF
Surgeon’s Health Promotion
Operations office. The position
came as the result of four
qualifications: 1) certification
as an MCHES and 2) an American
College of Sports Medicine
certification as an Exercise
Physiologist; and experience 3)
using social marketing and 4) in
military aviation as a
helicopter pilot in the US Army
in the 1970s. His primary duty
was to train CHES/MCHES on how
military works and CDCynergy
Social Marketing. The USAF was
hiring CHES or MCHES for each
Air Force base.
Return to Top
- Full refund
if payment was 1) electronic
at the
PayPal sign up link, 2)
requested
within 60 days
of sign up and 3) completion
certificate and credit hours not awarded
-
Partial refund
(course fee less $10
processing fee) if
- 1)
payment was electronic
at the PayPal sign
up link, 2) not requested within 60 days
and 3) completion certificate
with credit hours was not awarded
or
- 1) payment was
not through PayPal
(i.e., check, money order
sent with printed
registration form) and
2) completion certificate
and credit hours were not
awarded
- No
refund at anytime after
signup with payment if a
completion certificate and
credit hours have been
awarded
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