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Mission

To provide cost-effective health promotion and disease prevention programs to help large numbers of people achieve optimal lifespan with high quality of health.

Values

Passion - Compassion - Integrity

Please contact us at:

jim@healthedpartners.org

10.5 CHES CEUs Online Continuing Education Course

Social Marketing Skills Training and Practical Application (Social Marketing Definition)

An extremely practical way to earn 10.5 CHES CEUs

A quality distance education mentored self-study course with at least 3 hours of phone and unlimited email coaching by a CDC trained Train the Trainer
Learn more about and use the basic steps of Social Marketing
Apply the steps for needs assessment, problem description, market research, market strategy, develop cost-effective interventions, prepare for program evaluation and implementation
Prepare effective BLUF decision briefing and staffing and coordination sheets and a PowerPoint presentation to gain support from your managers and stakeholders (tailored with your organization's format)
Practical application using an extremely well vetted evidence-based tool, CDCynergy Social Marketing (ver 2)
- CDCynergy is an excellent tool for health professionals to use. It helps them train and guide community members in effective health program planning
Use a real or potential health problem or your organization want to solve

Course Materials, Resources, Guides, Examples

Syllabus - (PDF) lists course objectives, describes the project components and provides an agenda with recommended timeline for course activities
Social Marketing Project Phases and Objectives - (Word) needs assessment, problem description, market research, market strategy, develop cost-effective interventions, prepare for program evaluation and implementation
Social Marketing National Excelllence Collaborative and Social Marketing 101 (PowerPoint)
CDCynergy Social Marketing User Training Overview (PowerPoint)
Is Social Marketing for You (PowerPoint, large file 7.8 mb; PDF, 1.1 mb)
The Tool for this Course: CDCynergy Social Marketing (ver 2)
- CDCynergy's Competitive Advantage - Reason for Using It
SMART Behavior Change Outcomes Objectives Instructions (PDF)
Marketing Exposure, Reach and Gross Rating Points (GRP) (PDF)
Chitlins Case Study "Changing Traditions: Preventing Illness Associated with Chitterlings" Article (PDF)
Chitlins Case Study for CDCynergy (PowerPoint)
Chitlins Case Study MyModel for CDCynergy (PDF)
Social Marketing Primer for Managers and Supervisors (PDF)
Theory at a Glance (PDF) - a single, concise summary of health behavior theories that was neither overwhelming nor superficial from the National Cancer Institute (use this 60 page book liberally and, in particular, for Phase 1 Step 4)
MyPlan - (Word) helps you collect information and plan using Phases and Step in CDCynergy - a starter document that contain outlines of a social marketing plan. Contains step by step guidance that will be useful in writing a plan
MyModel - (Word) a Logic Model that helps you identify target audiences, behaviors to change, exchanges/benefits, strategy and interventions in a concise format. a starter document that contain outlines of a social marketing plan. Contains step by step guidance that will be useful in writing a plan
Staff Summary Sheet Guidelines and Samples (PDF)
Bullet Background Paper Guidelines (PDF)
Decision Brief Presentation Types and Guidelines (PDF)
Sample Decision Brief Presentations #1, #2
Project Evaluation Form (Word)
Sample CHES CECH/CEU Certificate of Completion (PDF) - Participants in online courses must demonstrate participation in the course and successfully complete all assignments and evaluations to receive a certificate of completion.
Course Evaluation Form (PDF) but will be done online after completion of course

Course Fee and Registration

Course Fee: $135.00
Online registration using credit card (available late October 2007)
Registration using check or money order, download and print registration form

Need for the Course

Franks,et al state that “Practitioners’ lack of sufficient training in more systematic approaches to priority setting and program selection serves to perpetuate a reactive style of public health practice.” Specific to social marketing they state “Its use as a tool in public health has been growing although many in the field have incomplete understanding of its techniques, its proper use, or its potential benefits.” Additionally, a survey of 40 health educators and registered dietitians working in the military found that only about one-third and formal academic education, one-third had professional experience in social marketing. They rated themselves at an expertise level of 2.8 on a scale of 5 with 5 being very good. A third had no training and others had had a class session or workshop on social marketing.

Survey of Education and Training in Social Marketing: Take a 10 question 5-minute survey that can add to the knowledge about education and experience in social marketing. CLICK HERE.

Application has been made by Health Education Partners to be a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is expected to be designated for Certified Health Education specialists (CHES) to receive up to 24 Category I CHEC in health Education.

Request More Information - Click Here

Definition of Social Marketing - “A process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit.” - William Smith, Executive Vice President, Academy for Educational Development

Quality Indicators of Distance Education

Student-teacher interaction
Prompt feedback
Student support services
Program evaluation and assessment
Clear analysis of audience
Documented technology plan to ensure quality
Instituttional support and institutional resoucres
Course structure guidelines
Active learning techniques
Respect deverse ways of learning
Faculty support services
Strong rational fo distance education the correlates to the mission of the institution
Appropriate tools and media
Reliability and technology
Implementaiton of guidelines for course development and review of instructional materials

Chaney, B. Eddy, J. Dorman, S., Glessner, L., Green, B., Lara-Alecio, R. A primer on quality indicators of distance education. Health Promotion Practice OnlineFirst. Oct. 9, 2007.

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CDCynergy's Competitive Advantage

Extremely pre/post tested
Distills comprehensive best practices
Vetted by major players in social marketing
Over 700 resources
CDC originated
Use CDCynergy for funding requests
- Looked on very favorably!!
Recognized nationally and internationally

BLUF - Bottom Line / Up Front, "Elevator Talk:" get your points across in less than 5 minutes or the time it takes to go 4 floors in an elevator

References
Franks AL, Brownson RC, Bryant C, Brown KM, Hooker SP, Pluto DM, et al. Prevention Research Centers: contributions to updating the public health workforce through training. Prev Chronic Dis. 2005 Apr Accessed on Aug 11, 2007. Available from: URL: http://www.cdc.gov/pcd/issues/2005/apr/04_0139.htm.




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