Send email to Jim Grizzell
Jim Grizzell, MBA, MA
Certified Health Education Specialist
Health Fitness Instructor
Over 25 years experience
jim@healthedpartners.org

Health Links

Healthy People 2020 National Health Goals and Objectives

Healthy People 2010 National Health Goals and Objectives

Partnerships for a Healthy Workforce

Calendar

Mission

To provide cost-effective health promotion and disease prevention programs to help large numbers of people achieve optimal lifespan with high quality of health.

Values

Passion - Compassion - Integrity

Please contact us at:

jim@healthedpartners.org
Proposed Continuing Education Course

Social Marketing Skills Training and Practical Application (Social Marketing Definition)

An extremely practical way to earn CEUs

  • An online mentored self-study course with email and phone coaching
  • Learn more about the basic steps of Social Marketing
  • Apply the steps for needs assessment, problem description, market research, market strategy, develop cost-effective interventions, prepare for program evaluation and implementation
  • Prepare effective BLUF* decision briefing and staffing and coordination sheets and a PowerPoint presentation to gain support from your managers and stakeholders (tailored with your organization's format)
  • Practical application using an extremely well vetted evidence-based tool, CDCynergy Social Marketing (ver 2)
    • CDCynergy is an excellent tool for health professionals to use. It helps them train and guide community members in effective health program planning
  • Use a real or potential health problem or your organization want to solve

Course Materials, Resources, Guides, Examples

Course Fee and Registration

Need for the Course

Franks,et al state that “Practitioners’ lack of sufficient training in more systematic approaches to priority setting and program selection serves to perpetuate a reactive style of public health practice.” Specific to social marketing they state “Its use as a tool in public health has been growing although many in the field have incomplete understanding of its techniques, its proper use, or its potential benefits.” Additionally, a survey of 40 health educators and registered dietitians working in the military found that only about one-third and formal academic education, one-third had professional experience in social marketing. They rated themselves at an expertise level of 2.8 on a scale of 5 with 5 being very good. A third had no training and others had had a class session or workshop on social marketing.

Survey of Education and Training in Social Marketing: Take a 10 question 5-minute survey that can add to the knowledge about education and experience in social marketing. CLICK HERE.

Application has been made by Health Education Partners to be a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is expected to be designated for Certified Health Education specialists (CHES) to receive up to 24 Category I CHEC in health Education.

Definition of Social Marketing - “A process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit.” - William Smith, Executive Vice President, Academy for Educational Development

CDCynergy's Competitive Advantage

  • Extremely pre/post tested
  • Distills comprehensive best practices
  • Vetted by major players in social marketing
  • Over 700 resources
  • CDC originated
  • Use CDCynergy for funding requests
    • Looked on very favorably!!
  • Recognized nationally and internationally

BLUF - Bottom Line / Up Front, "Elevator Talk:" get your points across in less than 5 minutes or the time it takes to go 4 floors in an elevator

Reference: Franks AL, Brownson RC, Bryant C, Brown KM, Hooker SP, Pluto DM, et al. Prevention Research Centers: contributions to updating the public health workforce through training. Prev Chronic Dis. 2005 Apr Accessed on Aug 11, 2007. Available from: URL: http://www.cdc.gov/pcd/issues/2005/apr/04_0139.htm.
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