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Social Marketing for Behavior Change: a CDC Public Health Approach
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Health Education Partners page
Send email to Jim Grizzell
Jim Grizzell, MBA, MA, MCHES®, ACSM-EP-C, F-ACHA
 CHES Logo ACSM Exercise Physiologicst Certified Logo
Master Certified Health Education Specialist #2670
ACSM Exercise Physiologist Certified #17
Over 40 years of health education/promotion experience
jimgrizzell@healthedpartners.org

Mission

Help professionals, individuals and groups use evidence-based cost-effective health promotion  and wellness programs to improve living, learning, working and playing conditions.

Health Links

Healthy People 2030

Healthy People 2020 National Health Goals Draft Model from 2007 (pdf)

Healthy People 2020 National Health Goals

Healthy People 2010 National Health Goals

Calendar

Values

Passion - Compassion
Please contact us at:

Contact Us Web Page

jimgrizzell@healthedpartners.org
Continuing Education Self-Study Course
17 Category I CECHs and Continuing Competency CECHs for CHES®/MCHES® (includes 10 MCHES® advanced-hours)
NCHEC Provider #100538
 
Continuing Education Self-Study Course
Social Marketing for Behavior Change
A CDC Public Health Approach

Continuing Education Self-study Course with 17.0 hours of study assignments. Take the TF, multiple choice and short answer post-test. ($37.00, 17.0 Category 1 continuing education credit hours (CECH) (includes 10.0 hours linked to advanced-level/MCHES competencies), scroll down to view fees (refundable*) and register).

Directed Self-Study: a learning experience on social marketing in which the learner participates without regard to time or location, and tailors learning to the participants needs and interests. This offering is based on over 700 references from CDCynergy Social Marketing and other resources.

Study Guide (click here to download pdf): This is the key document to help you efficiently complete the course. Includes instructions, objectives based on entry- and advanced-level competencies, assignments, helpful hints. Download pdf file to see what you will study and decide if this course is for you. 

Objectives - Participants will:

  • be a subject matter expert on conducting health promotion programs using the social marketing approach
  • be knowledgeable on managing and administering health promotion programs.
  • define social marketing and compare it to commercial marketing and social media marketing
  • be able to apply the CDCynergy Social Marketing six Phases: 1) describe a behavior change problem for an audience, 2) conduct market research, 3) develop a marketing strategy for a desired behavior, 4) plan an intervention, 5) evaluate the intervention, and 6) implement the intervention,
  • be able to supervise and train staff and volunteers.

Fees and Registration

Self-Study Course Fee: $37.00 (refundable*)

Need for the Course

There has been a: 1) misunderstanding of social marketing with “many health promoters perceived social marketing as a predominantly promotional or, even more narrowly, a communication activity;” and 2) health promoters often don’t realize how to use commercial and social marketing concepts to conduct effective public health and behavior change programs. These are described in the “Social Marketing in Public Health” article by Grier and Bryant. 

About the Course Developer

Jim Grizzell directed health promotion programs for students and worked with Human Resources for employee wellness at Cal Poly Pomona using social marketing from 1990 through 2004. In 2004 he was hired by the US Air Force (USAF) as its Health Promotion and Fitness Program Manager in the USAF Surgeon’s Health Promotion Operations office. The position came as the result of four qualifications: 1) certification as an MCHES and 2) an American College of Sports Medicine certification as an Exercise Physiologist; and experience 3) using social marketing and 4) in military aviation as a helicopter pilot in the US Army in the 1970s. His primary duty was to train CHES/MCHES on how military works and CDCynergy Social Marketing. The USAF was hiring CHES or MCHES for each Air Force base.

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* Refund Policy

  • Full refund if payment was 1) electronic at the PayPal sign up link, 2) requested within 60 days of sign up and 3) completion certificate and credit hours not awarded
  • Partial refund (course fee less $10 processing fee) if:
    • 1) payment was electronic at the PayPal sign up link, 2) not requested within 60 days and 3) completion certificate with credit hours was not awarded or
    • 2) payment was not through PayPal (i.e., check, money order sent with printed registration form)
  • No refund at anytime after signup with payment if a completion certificate and credit hours have been awarded.
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