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Mission

To provide cost-effective health promotion and disease prevention programs to help large numbers of people achieve optimal lifespan with high quality of health.

Values

Passion - Compassion - Integrity

Please contact us at:

jim@healthedpartners.org

Not Available: being updated, expected availability in August 2022

Social Marketing for Behavior Change - CDC's Social Marketing Approach

10.5 CECHs for CHES/MCHES (Category I, includes 4.5 advanced) CECHs (NCHEC Provider # 100538)

Social Marketing (Definition) Skills Training and Practical Application

Self-study Course with reading materials and videos and take the 30-question multiple choice post-test based on the Test Your Knowledge questions at CDCynergy Social Marketing. ($30, click here to view Fees (refundable) and Registration)

Convenient, no deadline to start or complete, study as you have time
Self-study course using CDCynergy Social Marketing Edition (V2) (free on the internet)
Study Guide (key document to use for the course, PDF)
NCHEC Participant Course Evaluation Summary (PDF)
- Overall Quality of Course: 4.8 (1 = Very Poor, 5 = Excellent)

Course Materials, Resources, Guides, Examples

Syllabus for Coached Program Development - (PDF) lists course objectives, describes the project components and provides an agenda with recommended timeline for course activities
Social Marketing Project Phases and Objectives - (Word) needs assessment, problem description, market research, market strategy, develop cost-effective interventions, prepare for program evaluation and implementation
Social Marketing National Excellence Collaborative and Social Marketing 101 (PowerPoint)
CDCynergy Social Marketing User Training Overview (PowerPoint)
Is Social Marketing for You (PowerPoint, large file 7.8 mb; PDF, 1.1 mb)
The Tool for this Course: CDCynergy Social Marketing (ver 2)
- CDCynergy's Competitive Advantage - Reason for Using It
SMART Behavior Change Outcomes Objectives Instructions (PDF)
Marketing Exposure, Reach and Gross Rating Points (GRP) (PDF)
Chitlins Case Study "Changing Traditions: Preventing Illness Associated with Chitterlings" Article (PDF)
Chitlins Case Study for CDCynergy (PowerPoint)
Chitlins Case Study MyModel for CDCynergy (PDF)
Social Marketing Primer for Managers and Supervisors (PDF)
Theory at a Glance (PDF) - a single, concise summary of health behavior theories that was neither overwhelming nor superficial from the National Cancer Institute (use this 60 page book liberally and, in particular, for Phase 1 Step 4)
MyPlan - (Word) helps you collect information and plan using Phases and Step in CDCynergy - a starter document that contain outlines of a social marketing plan. Contains step by step guidance that will be useful in writing a plan
MyModel - (Word) a Logic Model that helps you identify target audiences, behaviors to change, exchanges/benefits, strategy and interventions in a concise format. a starter document that contain outlines of a social marketing plan. Contains step by step guidance that will be useful in writing a plan
Staff Summary Sheet Guidelines and Samples (PDF)
Bullet Background Paper Guidelines (PDF)
Decision Brief Presentation Types and Guidelines (PDF)
Sample Decision Brief Presentations #1, #2
Project Evaluation Form (Word)
Sample CHES CECH/CEU Certificate of Completion (PDF) - Participants in online courses must demonstrate participation in the course and successfully complete all assignments and evaluations to receive a certificate of completion.
Course Evaluation Form (PDF) but will be done online after completion of course

Fees and Registration - NOTE: Course is being updated & temporarily unavailable

Self-Study Course Fee: $30 (printable receipt, refundable within 60-days of sign-up)
- Online registration using PayPal via debit/credit card or check
Program Development with Mentoring/Coaching Fee: $135
Registration using check or money order, download and print registration form for either course
After signing up Click here to go to the "Thank You for Signing Up" Web page

Need for the Course

Franks,et al state that “Practitioners’ lack of sufficient training in more systematic approaches to priority setting and program selection serves to perpetuate a reactive style of public health practice.” Specific to social marketing they state “Its use as a tool in public health has been growing although many in the field have incomplete understanding of its techniques, its proper use, or its potential benefits.” Additionally, a survey of 40 health educators and registered dietitians working in the military found that only about one-third and formal academic education, one-third had professional experience in social marketing. They rated themselves at an expertise level of 2.8 on a scale of 5 with 5 being very good. A third had no training and others had had a class session or workshop on social marketing.

Health Education Partners is a designated provider (designation letters, pdf) of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. (NCHEC). This course has been reviewed and approved 10.5 Category I CHEC for Certified Health Education Specialists (CHES) in health Education.

Request More Information - Click Here

Definitions of Social Marketing

"A process for influencing human behavior on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit." - William Smith, Executive Vice President, Academy for Educational Development.

"The consumer-driven application of marketing principles and techniques to program development, implementation, and evaluation in an effort to promote change or modification in health behavior." - from Dictionary of Public Health Promotion and Education: terms and concepts by Naomi Modeste and Teri Tamayose.

"...the application of marketing technologies where the bottom line is behavior change." - from Marketing Social Change by Alan Andreasen.

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Quality Indicators of Distance Education

Student-teacher interaction
Prompt feedback
Student support services
Program evaluation and assessment
Clear analysis of audience
Documented technology plan to ensure quality
Institutional support and institutional resoucres
Course structure guidelines
Active learning techniques
Respect diverse ways of learning
Faculty support services
Strong rational fo distance education the correlates to the mission of the institution
Appropriate tools and media
Reliability and technology
Implementation of guidelines for course development and review of instructional materials

Chaney, B. Eddy, J. Dorman, S., Glessner, L., Green, B., Lara-Alecio, R. A primer on quality indicators of distance education. Health Promotion Practice OnlineFirst. Oct. 9, 2007.

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Coaching - Student-teacher Interaction and Prompt Feedback

What is coaching?
- One-to-one interaction with a highly trained Certified Health Education Specialist and CDCynergy Social Marketing Train the Trainer with over 28-years experience in health education, clinical health care and business administration. The coach will work with you to solve problems, insure understanding of concepts, find resources and tools, get additional tailored resources and tools to implement evidence-based, well planned and easily but accurated evaluation of program outcomes.
Who is the coach?
- Jim Grizzell, MBA, MA, CHES, HFI
- Using evidence-based health promotion for over 28-years
  - since 1958?
- 10-years of experience teaching online stress management and consumer health academic courses. Coaching is conducted on the telephone through conveniently scheduled appointments.
- Click here for CV (pdf)
When can I have phone coaching sessions?
- You and Jim will determine how often your session will be
- Monday - Thursday: 9 am and 9 pm Eastern
- Friday: 9 am - 5 pm Eastern
- Saturday and Sunday: 10 am - Noon Eastern
How do I schedule and cancel appointments?
- Schedule and cancel by email or by leaving a phone voice message
- Use jim@healthedpartners.org and (909) 856-3350
- Live phone scheduling calls between 10 am and 9 pm Eastern
When will by email questions be answered?
- Email questions will be responded to within 48 hours on weekdays and weekend requests by Tuesday morning.

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CDCynergy's Competitive Advantage

Extremely pre/post tested
Distills comprehensive best practices
Vetted by major players in social marketing
Over 700 resources
CDC originated
Use CDCynergy for funding requests
- Looked on very favorably!!
Recognized nationally and internationally

BLUF - Bottom Line / Up Front, "Elevator Talk:" get your points across in less than 5 minutes or the time it takes to go 4 floors in an elevator

References
Franks AL, Brownson RC, Bryant C, Brown KM, Hooker SP, Pluto DM, et al. Prevention Research Centers: contributions to updating the public health workforce through training. Prev Chronic Dis. 2005 Apr Accessed on Aug 11, 2007. Available from: URL: http://www.cdc.gov/pcd/issues/2005/apr/04_0139.htm.

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