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Mission

To provide cost-effective health promotion and disease prevention programs to help large numbers of people achieve optimal lifespan with high quality of health.

Values

Passion - Compassion - Integrity

Please contact us at:

jim@healthedpartners.org

5.0 Hours CHES Category I CECH

Suggested Registered Dietician CDR Learning Code: 7120 - Marketing

Continuing Education Self-Study Course

Health Marketing: Commercial Marketing Strategies to Improve Health

Continuing Education Self-study Course with 4.5 to 5.5 hours of reading assignments and audio files (mp3). Take the 16-question TF, multiple choice and short answer post-test. ($25, for 5 credit hours, click here to view Fees (refundable*) and Register)

Easy and convenient, no deadline to start or complete, study when and where you prefer
Study Guide: key document to help you efficiently complete the course. Includes instructions, objectives, assignments, helpful hints, PDF)
Goal: Market marketing to health professionals. Help them see many more benefits than costs to using commercial or business marketing techniques for improving individual and public health.
Objectives:
- Describe history and rationale for perceptions of marketing
- State the American Marketing Association definitions and rationale for them
- List and describe the 13 key concepts and terms of marketing
- State CDC and others' definitions of health marketing
- List tasks and projects of CDC's National Health Marketing Center
- Analyze, differentiate and compare approaches and applilcations of health marketing, social marketing and health communication
NCHEC Participant Course Evaluation Summary (PDF, from social marketing self-study course)
- Overall Quality of Course: 4.8 (1 = Very Poor, 5 = Excellent)

Fees and Registration

Self-Study Course Fee: $25 (refundable*)
- Online registration using PayPal via debit/credit card or check
- After payment you can click to print a receipt. Be sure to click on the Return to Merchant button to get guidelines to complete the course efficiently
Registration using check or money order, download and print registration form

Need for the Course

Two recent journal articles explain the need.

“Mention the word marketing to employees at most companies, and they will understand how it relates to their business. Successful commercial marketing can mean the difference between a company’s profit and loss, jobs or lay-offs, growth or bankruptcy. Mention the word marketing to public health professionals, and you may get blank stares, head shakes, or looks of confusion (and I’ve seen them all).Marketing is not well-known or understood in the public health community, in part because it is rarely taught in public health or medical schools. Nonetheless, the time has come to increase our awareness, training, and application of health marketing strategies and principles, because the field holds great promise for increasing the adoption of health promotion and protection information and interventions.”

- Jay Bernhardt PhD, MPH, Director CDC National Health Marketing Center

Improving health through health marketing. Prev Chronic Dis [serial online] 2006 Jul [date cited]. Available from: URL:http://www.cdc.gov/pcd/issues/2006/jul/05_0238.htm.

“The public health workforce worldwide is currently under-trained in the critical functions of communication and marketing. Schools of public health and other public health institutions must take seriously the need to identify necessary competencies in these disciplines, and to develop and deploy training approaches that meet the needs of both current and future public health professionals. While these training resources are likely to emerge sooner rather than later in nations of the developed world, we mustn't lose sight of the fact that similar training resources are even more desperately needed in nations of the developing world. International health organizations should rapidly develop and deploy a strategic plan to improve the communication and marketing competency of the public health workforce worldwide, especially in developing countries. The success or failure of public health initiatives often hinges on effective marketing and communication.”

Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework.. Edward W Maibach, Lorien C Abroms and Mark Marosits. BMC Public Health 2007, 7:88doi:10.1186/1471-2458-7-88.

Health Education Partners is a designated provider (SSP3235) of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. (NCHEC). This course has been reviewed and approved 5.0 Category I CHEC for Certified Health Education Specialists (CHES) in health Education.

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Quality Indicators of Distance Education

Student-teacher interaction
Prompt feedback
Student support services
Program evaluation and assessment
Clear analysis of audience
Documented technology plan to ensure quality
Institutional support and institutional resources
Course structure guidelines
Active learning techniques
Respect diverse ways of learning
Faculty support services
Strong rational fo distance education the correlates to the mission of the institution
Appropriate tools and media
Reliability and technology
Implementation of guidelines for course development and review of instructional materials

Chaney, B. Eddy, J. Dorman, S., Glessner, L., Green, B., Lara-Alecio, R. A primer on quality indicators of distance education. Health Promotion Practice OnlineFirst. Oct. 9, 2007.

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* Refund Policy

Full refund if payment was 1) electronic at the PayPal sign up link, r2) equested within 60 days of sign up and 3) completion certificate and credit hours not awarded
Partial refund (course fee less $10 processing fee) if
- 1) payment was electronic at the PayPal sign up link, 2) not requested within 60 days and 3) completion certificate with credit hours was not awarded or
- 1) payment was not through PayPal (i.e., check, money order sent with printed registration form) and 2) completion certificate and credit hours were not awarded
No refund at anytime after signup with payment if a completion certificate and credit hours have been awarded