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Fees and Registration

• Self-Study Course Fee: $25 (refundable*)
  • Online registration using PayPal via debit/credit card or check
    
  • After payment you can click to print a receipt. Be sure to click on the Return to Merchant button to get guidelines to complete the course efficiently
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• Registration using check or money order, download and print registration form

Need for the Course

Two recent journal articles explain the need.

“Mention the word marketing to employees at most companies, and they will understand how it relates to their business. Successful commercial marketing can mean the difference between a company’s profit and loss, jobs or lay-offs, growth or bankruptcy. Mention the word marketing to public health professionals, and you may get blank stares, head shakes, or looks of confusion (and I’ve seen them all).Marketing is not well-known or understood in the public health community, in part because it is rarely taught in public health or medical schools. Nonetheless, the time has come to increase our awareness, training, and application of health marketing strategies and principles, because the field holds great promise for increasing the adoption of health promotion and protection information and interventions.”

-       Jay Bernhardt PhD, MPH, Director CDC National Health Marketing Center

Improving health through health marketing. Prev Chronic Dis [serial online] 2006 Jul [date cited]. Available from: URL:http://www.cdc.gov/pcd/issues/2006/jul/05_0238.htm.

“The public health workforce worldwide is currently under-trained in the critical functions of communication and marketing.  Schools of public health and other public health institutions must take seriously the need to identify necessary competencies in these disciplines, and to develop and deploy training approaches that meet the needs of both current and future public health professionals. While these training resources are likely to emerge sooner rather than later in nations of the developed world, we mustn't lose sight of the fact that similar training resources are even more desperately needed in nations of the developing world. International health organizations should rapidly develop and deploy a strategic plan to improve the communication and marketing competency of the public health workforce worldwide, especially in developing countries. The success or failure of public health initiatives often hinges on effective marketing and communication.”

Communication and marketing as tools to cultivate the public's health: a proposed "people and places" framework.. Edward W  Maibach, Lorien C Abroms and Mark Marosits. BMC Public Health 2007, 7:88doi:10.1186/1471-2458-7-88.

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Health Education Partners is a designated provider (SSP3235) of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. (NCHEC). This course has been reviewed and approved 5.0 Category I CHEC for Certified Health Education Specialists (CHES) in health Education.

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* Refund Policy

• Full refund if payment was 1) electronic at the PayPal sign up link, r2) equested within 60 days of sign up and 3) completion certificate and credit hours not awarded
• Partial refund (course fee less $10 processing fee) if
  • 1) payment was electronic at the PayPal sign up link, 2) not requested within 60 days and 3) completion certificate with credit hours was not awarded or
  •  1) payment was not through PayPal (i.e., check, money order sent with printed registration form) and 2) completion certificate and credit hours were not awarded
• No refund at anytime after signup with payment if a completion certificate and credit hours have been awarded