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Jim Grizzell,
MBA, MA,
MCHES®,
ACSM-EP-C,
F-ACHA
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Master Certified Health
Education Specialist #2670
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ACSM Exercise Physiologist
Certified #17
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Over
40 years of health
education/promotion experience
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jimgrizzell@healthedpartners.org
Mission
Help professionals, individuals and
groups use evidence-based cost-effective health promotion
and wellness programs to improve living,
learning, working and playing
conditions.
Health Links
Healthy People
2030
Healthy People 2020 National Health Goals Draft Model
from 2007 (pdf)
Healthy People 2020 National Health Goals
Healthy People 2010
National Health Goals
Values
Passion - Compassion
Please contact us at:
Contact Us Web
Page
jimgrizzell@healthedpartners.org
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Continuing Education
Self-Study Course
17 Category I
CECHs
and Continuing Competency CECHs for CHES®/MCHES®
(includes 10
MCHES® advanced-hours)
NCHEC Provider #100538
Continuing
Education Self-Study Course
Social Marketing for
Behavior Change
A CDC Public Health Approach
Continuing
Education Self-study Course with 17.0 hours of study
assignments. Take the
TF, multiple choice
and short answer post-test. ($37.00,
17.0 Category 1 continuing
education credit hours (CECH) (includes
10.0
hours linked to advanced-level/MCHES
competencies),
scroll down to view
fees
(refundable*) and register).
Directed
Self-Study:
a learning experience on social
marketing in which the learner
participates without regard to time
or location, and tailors learning to
the participants needs and
interests. This offering is based on
over 700 references from CDCynergy
Social Marketing and other
resources.
Study Guide
(click
here to download pdf):
This is the key
document to help you efficiently
complete the course. Includes instructions,
objectives based on entry- and
advanced-level competencies, assignments, helpful
hints.
Download pdf file to see what you
will study and decide if this
course is for you.
Objectives
- Participants
will :
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be a subject matter expert on
conducting health promotion
programs using the social
marketing approach
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be knowledgeable on managing and
administering health promotion
programs.
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define social marketing and
compare it to commercial
marketing and social media
marketing
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be able to apply the CDCynergy
Social Marketing six Phases: 1)
describe a behavior change
problem for an audience, 2)
conduct market research, 3)
develop a marketing strategy for
a desired behavior, 4) plan an
intervention, 5) evaluate the
intervention, and 6) implement
the intervention,
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be able to supervise and train
staff and volunteers.
Fees and Registration
Self-Study Course Fee: $37.00 (refundable*)
Need for the Course
There has been
a: 1)
misunderstanding of social
marketing with “many health
promoters perceived social
marketing as a predominantly
promotional or, even more
narrowly, a communication
activity;” and 2) health
promoters often don’t realize
how to use commercial and social
marketing concepts to conduct
effective public health and
behavior change programs. These
are described in the “Social
Marketing in Public Health”
article by Grier and Bryant.
About the Course
Developer
Jim Grizzell directed health
promotion programs for students
and worked with Human Resources
for employee wellness at Cal
Poly Pomona using social
marketing from 1990 through
2004. In 2004 he was hired by
the US Air Force (USAF) as its
Health Promotion and Fitness
Program Manager in the USAF
Surgeon’s Health Promotion
Operations office. The position
came as the result of four
qualifications: 1) certification
as an MCHES and 2) an American
College of Sports Medicine
certification as an Exercise
Physiologist; and experience 3)
using social marketing and 4) in
military aviation as a
helicopter pilot in the US Army
in the 1970s. His primary duty
was to train CHES/MCHES on how
military works and CDCynergy
Social Marketing. The USAF was
hiring CHES or MCHES for each
Air Force base.
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- Full refund
if payment was 1) electronic
at the
PayPal sign up link, 2)
requested
within 60 days
of sign up and 3) completion
certificate and credit hours not awarded
- Partial refund
(course fee less $10
processing fee) if:
- 1)
payment was electronic
at the PayPal sign
up link, 2) not requested within 60 days
and 3) completion certificate
with credit hours was not awarded
or
- 2) payment was
not through PayPal
(i.e., check, money order
sent with printed
registration form)
- No
refund at anytime after
signup with payment if a
completion certificate and
credit hours have been
awarded.
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